Tuesday, May 23, 2006

Sound on a website, a 2 step proccess

All to often, the Internet Marketing Guru's tell you how to post audio on a web site. This in 99% of the cases refers to "Buy this software through me so I get my commission and I hope you know what to say..."

The fact is software is one thing and communicating is all together a different matter.

So 2 steps . . .

1st - The Message & Concept - Storyboard (brainstorm) and create a spoken word script.

2nd - Capture and Publish - Record, edit, mix and encode

Finally another phase all together if you want to be heard and not just another tree "If a tree falls in the forest and no one is there, did it make a sound." . . . Marketing


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