Monday, June 05, 2006

Sound + Interactivity = Multimedia Experience

Using sound adds personaliy to a website that text alone can not equal. By including interactivity such as customer response, selection and navigation to appropriate information, the visitor becomes part of an experience that is inviting.

They stay longer, the site is bookmarked and revisited more often. And the possability of a dialog taking place is greatly enhanced.

Take for example Home Depot's use of interactivity.

"Retailers aim to boost online experience"
By Bob Tedeschi

Wednesday, May 24, 2006

Audio over the web - solo or with video

I get asked this many times when I meet people asking me about audio over the Internet.

First audio over the Internet can be music, narrative or ambiant.

Which of these or combination there of, is a question of taste and preferrence.

So is audio programming on it's own or as part of the "video" experience.

When it comes to business communications, it's whatever gets the job done (marketing, training, sales, etc.).

When it's entertainment I prefer both forms. Maybe because I grew up in the "60's radio pre-music video" era. I still enjoy listening to music with my eyes closed and letting the emotions and imagination create the "scene".

However, I have to admit I love sci-fi movies (Harry Potter, Star Trek, Lord of The Rings, etc,) amazing sound tracks.

In the meantime, check out the Hanso Foundation . Great use of audio and video. You'll need hi speed access for this one.


Tuesday, May 23, 2006

Sound on a website, a 2 step proccess

All to often, the Internet Marketing Guru's tell you how to post audio on a web site. This in 99% of the cases refers to "Buy this software through me so I get my commission and I hope you know what to say..."

The fact is software is one thing and communicating is all together a different matter.

So 2 steps . . .

1st - The Message & Concept - Storyboard (brainstorm) and create a spoken word script.

2nd - Capture and Publish - Record, edit, mix and encode

Finally another phase all together if you want to be heard and not just another tree "If a tree falls in the forest and no one is there, did it make a sound." . . . Marketing